The Fight of Our Lives

At my company, we are launching a major initiative to compete against a significant market threat. The rhetoric for this initiative is pretty dramatic: one executive said it was “the fight of our lives!”

I immediately thought of a friend who lost his sister to cancer recently. The challenges for her children and family could well be described as the fight of their lives.

Perhaps my company’s executive meant, “the fight of our corporate lives”, or something like that. I have a hard time thinking that my company’s competitive pressure compares with the dramatic life struggles going on all around us.

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